‘Scuse my French, but I’m PISSED! I just came across this ad in the Summer 2012 issue of Glamour Hair:
Okay, I’m confused. I thought this range was supposed to be for us
natural haired girls. Why is the model sporting a weave?!!! SERIOUSLY?
Are you telling me there were no beautiful, sexy, hot models with
natural hair that they could have used in this ad? Not one?? What are
they saying? Our hair on its own isn’t gorgeous enough, they had to
‘recreate’ the natural look with a weave? A WEAVE?? I have nothing
against weaves, but if you’re telling me that this line is paraben and
sulfate free, and keeps my curls “strong, healthy and beautiful” what
curls are you talking about? The fabricated ones by Sensationnel’s Deep
Wave colour no. 1B pack?
And upon further research, I found these images on their website:
My hair does not look like that. It might do when I’ve slapped some texturiser on it. It’s the same thing as when I was younger, looking at the little girl on the relaxer box and dreaming that my hair will look like that only to be crushed with disappointment that it never did. I know Dr. Miracle’s not the first company to do this, it’s an issue that’s plagued our black hair industry for years; selling an image to a Black woman and making her either believe her hair will look like that with their products or make her feel like shit because it doesn’t ever look like that. They’re not showing any of the beautiful, kinky, African hair that’s walking around our streets, offices, shops. We and our hair are beautiful. Why aren’t we represented better? We deserve better.
How is this okay?