“Curl care” by Dr. Miracle’s Has Made Me Mad!

‘Scuse my French, but I’m PISSED!  I just came across this ad in the Summer 2012 issue of Glamour Hair:

Okay, I’m confused. I thought this range was supposed to be for us
natural haired girls. Why is the model sporting a weave?!!! SERIOUSLY?
Are you telling me there were no beautiful, sexy, hot models with
natural hair that they could have used in this ad? Not one?? What are
they saying? Our hair on its own isn’t gorgeous enough, they had to
‘recreate’ the natural look with a weave? A WEAVE?? I have nothing
against weaves, but if you’re telling me that this line is paraben and
sulfate free, and keeps my curls “strong, healthy and beautiful” what
curls are you talking about? The fabricated ones by Sensationnel’s Deep
Wave colour no. 1B pack?

And upon further research, I found these images on their website:


And to top it off, they’ve been endorsed by Ebony magazine as the best conditioner for natural hair:


My hair does not look like that. It might do when I’ve slapped some texturiser on it. It’s the same thing as when I was younger, looking at the little girl on the relaxer box and dreaming that my hair will look like that only to be crushed with disappointment that it never did. I know Dr. Miracle’s not the first company to do this, it’s an issue that’s plagued our black hair industry for years; selling an image to a Black woman and making her either believe her hair will look like that with their products or make her feel like shit because it doesn’t ever look like that. They’re not showing any of the beautiful, kinky, African hair that’s walking around our streets, offices, shops. We and our hair are beautiful. Why aren’t we represented better? We deserve better.

How is this okay?

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15 Comments

  1. Anonymous
    October 12, 2015 / 2:04 pm

    These products are as horrible as the advertising.
    The conditioner and soft hold creme do NOT condition or soften the hair. My hair was so hard to comb through! And it was dull and oily. Definitely not worth it!

  2. Anonymous
    July 10, 2014 / 9:40 am

    This is really sad indeed, what are we to do coz I really love my natural hair and i want to take better care of it so it can grow to be it's best. I just recently made a research about our hair and it's shocking to know that every black intended hair product contains ingredients that are not good for our hair instead they slow down the growth of our hair….

  3. September 27, 2013 / 8:21 pm

    There are WAY to many women with real natural hair that they could have used to really represent us. I complatey understand how you feel!

  4. Anonymous
    July 16, 2013 / 10:30 pm

    What a waste of our precious time with false advertising! Thats why i make my own concoction at home and i know exactly what is there and my end results!!

  5. November 26, 2012 / 4:06 pm

    I am deeply disgusted, it was about time someone stood up to these false, misleading ads.

  6. November 24, 2012 / 1:21 pm

    Complete and utter nonsense. I really don't know how stupid marketers think we are! Disappointed in Dr Miracles. Who owns that brand anyway?

    • November 26, 2012 / 4:43 am

      I have no idea but they responded to my rant! Will be posting it shortly

  7. November 22, 2012 / 11:10 am

    It is so sad! My hope is that more ladies will go natural and it will force brands like Dr.Miracle to use models with "actual" natural hair #teamnatural

  8. November 21, 2012 / 1:19 pm

    It's like the mascara ads where models have fake eyelashes – its funny, because we see that they're fake but we just want to believe that the end result will be the same as in the ad. Serious mind games – I would like to know why ad companies think its worth the risk.

  9. November 21, 2012 / 10:36 am

    Their leave-in is lovely. I'm officially a convert. Not that it makes it ok, but the whole fake picture in advertising thing is the advertising industry as a whole. It doesn't have anything to do with natural hair. The models on relaxer boxes all wear weaves too and the Caucasian women in the L'oreal ads all have hair pieces in their hair as do most shampoo and conditioner ads for all hair types. It ain't their hair. Just like women in Victorias Secret ads are airbrushed. There are so many articles pointing out the obvious and not so obvious photo-shop howlers in magazines and general advertising. Don't believe what you see in the picture. Go by what it does on the ground.

    • November 23, 2012 / 9:30 am

      Hi Masuka, I'm in advertising so I know all about the tricks of the trade. And I'm also very aware that companies use hair extensions etc. in ads that are targeting White women. My response to that is the hair extensions used in those ads look like White people's hair. They blend in and so they really are that: extensions. Using a weave that doesn't even look like natural hair on a product line targeted to natural haired women is not extending the natural look, it's hiding it completely. There are afro weaves, they could have easily used those. Instead, they used a weave with a curl that is unrealistically attainable by many, if not most African natural haired women. And by doing so, they have, in my opinion implicitly degraded our hair.

  10. VeeBruin
    November 21, 2012 / 6:15 am

    This explains why I (& I'm sure many other people) are reluctant to try alot of these products. Cos the supposed results just look too good to be true. And when we don't get close to that, we have more negative feelings about our hair.
    It's just not on!

  11. November 20, 2012 / 7:26 pm

    It's truly annoying when I see things like this! Why can't naturally hair people be the ones to model their natural hair? Why put weave on someone and expect it to pass for natural hair? I really wonder if the people that do these things, think people are stupid or something.

    I do know it's just a matter of wanting our natural hair to look good. They think advertising it that way will make other people have more love for natural hair.

  12. Thandi
    November 20, 2012 / 11:45 am

    Girl i feel you! i saw the same ad in a Clicks brochure and it was written "Model's hair has been enhanced with a weave" something like that. I mean really now,this doesn't make sense.

    • November 20, 2012 / 3:55 pm

      Ha! 'Enhanced' with a weave…where's her actual hair then?! We need to fight back. Until we demand better, we're not going to get better. I'm glad you were also touched. Smh @Dr Miracle's

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