Many of you know that last week, a certain Dr. Miracle’s ad got my blood boiling when I came across it in the Summer 2012 edition of Glamour Hair. In case you missed it, please click here. After a couple of days, I received this e-mail from Glamour Hair’s Editor in which she kindly included Dr. Miracle’s response. Here’s what both parties had to say:
We saw your post on the Dr Miracles ad in the latest issue of GLAMOUR Hair. And because we know how important all issues related to hair are, we went straight to the source for some feedback.
Here’s what they had to say:
First, thank you for sharing your concern; it shows that you care about the messages that target you.
To clarify, this model DOES NOT have a weave; her hair is naturally curly. Nor is her hair enhanced with a weave. Nonetheless, we’re sorry that you’re dissatisfied with our model selection. We do our best to select models that we think consumers will find relatable and appealing.
Finally, we think that ALL hair is beautiful, regardless of curl pattern. By no means do we think that one curl pattern/hair type is more appealing than another.
We will continue to do our best to deliver messages that appeal to consumers and deliver products that help women get and keep healthy, beautiful hair.
V.P. Of Marketing
I hope that helps.
We do love getting feedback so let me know what you thought of this issue of GLAMOUR Hair, what you’d like to see more of and how we can make each issue even better?
Michelle Brownlee Smith
Deputy Editor: GLAMOUR
Editor: GLAMOUR Hair
I was glad to have received Michelle’s mail, it showed that Glamour cared about what their readers think. So I replied:
Thank you for your e-mail and for investigating further by contacting Dr. Miracle’s for a response.
If Dr. Miracle’s insists that the model they used is not wearing a weave, then I’ll give them the benefit of the doubt. However, they did state in their response that they do their best to “select models that we think consumers will find relatable and appealing”. I cannot speak for everyone, but as a natural haired African woman, I do not relate to the image they’ve chosen for this campaign nor the images they’ve used on their website. Perhaps it’s a model that other markets can relate to, but I know that others would probably agree with me and say that the hair the model’s showcasing does not reflect something naturally attainable for us African women.
It’s a shame and disappointment that a company of Dr. Miracle’s stature is following the crowd and using the cliche images of how Black women ‘should’ look like instead of being bold and using a woman with thick and kinky hair to represent their naturals line. They said they appreciate all curl types but I see no evidence of that. Additionally, I have not seen other haircare companies advertising in South Africa using a model with kinky, thick and African natural hair and that’s a shame. Dr. Miracle’s had a big opportunity to own that niche in the market, yet has, in my opinion lost it.
With regards to the Glamour Hair Summer issue, besides the Dr. Miracle’s ad, I quite enjoyed it. I applaud you for including a wide group of women, as we of course vary in our hair decisions. I’m going to be biased and say that I think you could include more natural hair articles, styles and products. And by natural, I don’t just mean afros. South Africa is seen by many as the centre of natural hair. As a country that embraces dreadlocks, twists, short afros, big afros, I think it’s important for a magazine such as yours to reflect that. So it would be helpful to see more dread, braid, afro hairstyles etc.
If you would like any personal insights into natural hair, to help your researchers, I’m willing to help.
Thank you again for contacting me and relaying Dr. Miracle’s response. I appreciate that you gave me the opportunity to voice my opinions and concerns.
So after all of that, thought it could be quite interesting to quickly do an ‘ad’ of my own. Of course, you can imagine replacing my image with something a bit more professional looking. But couldn’t it be refreshing see to an ad campaign with someone rocking more kinky African looking hair like this?