New Dove Hair Nutritive Solutions

Any good relationship takes time, effort, commitment and trust. The same is true for our relationship with our hair. Healthy and happy hair doesn’t just happen overnight – trust me, I’ve done the leg work. And with naturalistas, many of us need to put in that extra bit of everything into making our relationship a good one. Having noticed the unique relationship every woman has with her hair, Dove is celebrating this by encouraging women to invest in their hair and reap the long-term benefits of continuous nourishment.

Moving forward with their well known mantra of real beauty, Dove recently ran a survey on Women24 to gauge how real, everyday women relate to their hair. Not surprisingly, the feedback was a range of emotions and experiences with 80% of women stating that their hair effects their mood on a daily basis. I mean, they don’t call it a bad hair day for nothing. If my hair’s not right, I feel like my entire day is ruined. For me, hair is the cherry on top of my outfit. My look isn’t quite complete if my hair’s not done (or undone if that’s the look I’m going for).

“Feeling confident about your hair will have positive effects in all aspects of your life. This is why Dove is committed to helping women build a loving long term relationship with their hair that makes them feel confident and provide a reliable source of happiness” – Sphelele Mjadu, Unilever

As many as 50% of the women surveyed said they change their hair products every three months. I can definitely relate to that. Many of us want instant results and get into the bad habit of not following through with certain brands or products because we’re on the search for the holy grail of hair products. I always say listen to your hair. The first goal for us to reach a healthy relationship level with our hair is to understand it. What does it need or like? How does it react to certain ingredients and techniques? Seeing how intertwined trust and commitment is in our hair relationship, Dove recently relaunched their hair care lines to offer us long term solutions for our hair and help us have happy hair days.


New Dove Nutritive Solutions range:


Intensive Repair: the best solution in the core range for damaged hair. The formulas deeply nourish and help to repair even the most damaged hair*
*Refers to the signs of damage

Daily Moisture: protects normal hair from the daily wear and tear of life. Nourishes to make hair softer and 5x smoother*
*Shampoo & Conditioner vs. non-conditioning shampoo

Colour Care: designed to provide progressive nourishment to coloured hair. Nourishes hair to keep colour vibrant for up to 10 weeks*
*Shampoo & Conditioner vs. non-conditioning shampoo

Nourishing Oil Care: treats frizzy and unruly hair, by progressively nourishing hair at the deepest level, smoothing up to 100% of roughness and controlling frizz*
* Shampoo & Conditioner vs. non-conditioning shampoo

The entire range promises to give progressive nourishment to your hair, with noticeable results after the first use. So the more you use them, the stronger and healthier your hair will be. I’m currently trying the Intensive Repair range on Fro and will be sharing my experience with you in a video soon. Watch my YouTube space!

You can get more info on the new Dove Hair range on dove.co.za and #DoveHairPerfectPair.

*This post was sponsored by Dove South Africa