Review: Clicks Afri True Naturals

There’s a huge misconception that going natural is expensive. While it was slim pickings for good quality natural hair products in SA a few years ago, I really don’t think that’s the case anymore. The past couple of years, stores like Clicks have stocked their shelves with some amazing brands for us naturals. There are quite a few ranges out there that are catering to our curls and kinks that don’t break the bank while doing so. Clicks’ new Afri True Naturals is one of them and I’ve been trying it out for the past few weeks to give you a review on it, before you go out to buy it. It’s a low-cost range that’s entirely paraben, sulfate and mineral oil free, with the most expensive product being R69.99. What did Fro think of this new range? Read my two cents below.

Moisturising Curls Hydrating & Softening Shampoo – R64.99 for 400ml

As with every review, I’m going to give feedback in order of the steps I do on wash day. So, first things first, wash. This shampoo has coconut oil and shea butter in its ingredients list and promises to gently cleanse while controlling frizz. As always with non-sulfate shampoos, I was initially worried it wouldn’t foam – I still need that foam, gals! But I was pleasantly surprised that it gave me just enough to feel like it was working. I liked that it cleaned my product-laden hair quite quickly. I think it could do with more coconut oil and butter as I found it a bit too drying on my 4c hair. Thankfully, the conditioner helped a lot to boost moisture back into my hair.

Hydrating & Softening Conditioner – R69.99 for 400ml

The most expensive product in the range at just under R70, this conditioner is a steal and a good follow up to the shampoo. Its consistency is nice and thick and has good slip. This always helps when I’m detangling. It worked really nicely on my hair and left it feeling soft and moisturised again after leaving it on for about 5 minutes under my cap. It has one of my fave ingredients: glycerin, which helps to explain why my hair loved it. Because it’s so thick, I think it’d be easier if it was in a tub rather than a bottle. But that’s really my only irk. For a product that’s not a deep conditioner, I think it did a good job.

Curl Power Hydrating Curl Crème R49,99 for a 250ml tub

I used this after rinsing the conditioner off and patting my hair. While damp, I applied the cream onto my hair in sections. I found it too light for my hair and didn’t manage to seal my hair’s moisture. It would be great to have a butter or thicker cream in the range, as my kinky and high porosity hair needs something a bit heavier. I think this cream may work better for you if your hair is low porosity and more on the curlier or wavier side.

Curl Power Hydrating Gel R59,99 for a 250ml tub

I was really excited to see a gel in this range. You know gel is one of my styling staples, and unfortunately, not many local brands have one in their line up, so this tub was great to see. I initially used it to set my hair into a braid out, but I found that I preferred to use it as an edge control. This gel is a nice little treat for those of us who like to lay our edges down. I’d use a little on my edges when I want that slicker look, and it would set in place (under a scarf) quickly without flaking or drying out. Like the rest of the range, it also has a subtly sweet and slightly tropical scent.

Overall, I think it’s a good range particularly for new naturals and women with looser hair textures and/or low porosity hair may find it works better for their hair from a moisturising aspect. It covers most of the basics, at a really great price, and is widely available as it’s exclusive to Clicks stores. It’s good to know that you can go to any of their shops and buy a whole range for your hair for less than R250. I’d love to see them add a deep conditioner and leave-in conditioner to the range to help those of us who need a bit more after wash care.

Have you tried this range? What did you think of it?



  1. Matiro
    July 19, 2021 / 4:50 pm

    I just bought shampoo and hydrating curl cream would like to try your product. Just not sure how often should i use curl creme

  2. Lorreta
    October 16, 2020 / 12:56 pm

    I’m lovely these products. i was looking for something affordable for my hair and found this with the clicks buy 3 for the price of 2. ive been using it for just over a week after cutting my hair and i could”nt be more happy. my curls are amazing.

  3. Miss Pearl
    May 24, 2020 / 10:54 pm

    I discovered this product by accident, *while shopping on a budget* I have never been in love with my hair. I’ve chopped my fro but still use it and my short curls just pop. Have been telling everyone about it. They say I’ve always had soft and curly hair so it’s never been a struggle. Need to show them this review so they can take me seriously lol.

  4. Bev
    August 30, 2019 / 10:33 am

    You cannot use the cream and gel together as it leaves white residue. The cream alone sadly does not active my curls as hoped.

    • Aisha O'Reilly
      August 30, 2019 / 12:17 pm

      Hi Bev, it’s unfortunate that it didn’t work on your hair. I guess not every product or range works for everyone.

      • Bev
        September 5, 2019 / 12:14 pm

        AISHA I take my words back. What I realized is that “method of application” is important when using products. After a week of use with proper application I must say this product has taken me by surprise. Leaves the hair feeling very soft and shiny without the stickiness. Just a little gel on the ends for twist outs the curls pop. I am pleased. This product is real good value for money. I need to try the shampoo and comditioner next.

        • Aisha O'Reilly
          September 20, 2019 / 5:35 am

          LOL thanks for the update! Yeah, I find it does help to alternate/experiment with how you use a product. I’m glad it turned around for you 😉

          • Ra'eesha Davids
            October 22, 2021 / 12:16 pm

            Hi hope you are well.

            I just wanted to confirm can this product be used for type 2c/b hair?

            Thanking you in advance

          • Aisha O'Reilly
            October 22, 2021 / 2:09 pm

            Hi Ra’eesha, I think it’s worth trying. I believe any product generally can work on anyone because no two heads are the same, even if they’re categorised as the same hair type. Hope that helps!

  5. Sandisa Keli
    November 4, 2018 / 8:49 am

    Thanks Aisha for the review, will definitely try the hydrating curl crème. I have low porosity hair and extremely fine 4c strands … So I hope the light consistency of the butter will be beneficial for my hair

    • Aisha O'Reilly
      December 14, 2018 / 2:36 pm

      Thanks Sandisa, do let me know how it worked for you and your hair!

    • Noxolo
      September 5, 2020 / 12:47 am

      I love the product. My hair is great. I wish I could share pictures since I started using the product.

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